Mr Freedom

Tommy Roberts opened his first boutique on Carnaby Street in 1966 called "Kleptomania." It mainly sold vintage clothing along with clothes from India.

In 1969 Roberts and his business partner Trevor Myles decided to open Mr Freedom . A boutique which sold both clothing and furniture.

Sailor Inspired Suit, 1974

Inside Mr Freedom, 1970

The fashions echoed pop art culture. Bright blocks of colour were often used.

1969 Jacket

(courtesy of http://www.vintage-a-peel.co.uk/)

The boutique began to attract many customers such as Pablo Picasso and the Rolling Stones.

Around 1974 Tommy Roberts decided to open a bigger shop called "City Lights." He left Myles to turn the boutique into "Paradise Garage" which sold Hawaiian shirts and dungarees.

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Jeff Banks

Jeff Banks was another prominent British designer. He first came into the fashion business in 1964 by opening a boutique in London called "Clobber." It housed the works of designers such as Ossie Clark, Janice Wainwright and Jean Muir. Soon after Banks started designing for the shop. In the 70's he got into mass retail with his "Warehouse" label and remains to design today.

Here is a sample of his work:

Late 60's Velvet Mini Dress for Clobber, £85

http://www.vintage-a-peel.co.uk/

1968 Dress Worn by Sandie Shaw

(courtesy of the V & A Museum)

Late 60's Chenille Coat for Clobber, £145

http://www.vintage-a-peel.co.uk/

Floral Lace Blouse, sold for £75

(courtesy of http://www.c20vintagefashion.co.uk/)

Patch Work Dress, sold for £195

(courtesy of http://www.vintage-a-peel.co.uk/)

Rayon Belted Dress, sold for £175

(courtesy of http://www.c20vintagefashion.co.uk/)

70's Forties Inspired Suit

(http://www.vintage-a-peel.co.uk/)

Early 70's Viscose Dress, £175

(http://www.vintage-a-peel.co.uk/)

70's Dress for W1 Boutique

(courtesy of Lester Vintage, http://myworld.ebay.ca/lestervintage/)

70's W1 Boutique Dress

70's Art Deco Blouse, £75

http://www.c20vintagefashion.co.uk/

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